My attempt at creating Alex Hormozi’s $100 million offer for my web development business
As my first piece after adopting Gary Vaynerchuk’s mantra “Document, don’t create” I’ll write about my attempt at creating a “$100 million offer” (clickbaity, yes — it’s not my title) for my web development business. The term was coined by Alex Hormozi, and this article is basically a document collecting my notes from taking his course on offer creation, available for free at https://www.acquisition.com/training/offers. This article starts in “Offer creation Part I”, however, I do recommend the previous ones too (especially the value equation, used extensively in this article).
If you want the course in written format, he sells a book for 99 cents on Amazon.
1. Identify the dream outcome
Firstly, I’ve always wanted to help entrepreneurs and small business owners. Incidentally, they often need websites, why they will be my avatar (the person I sell to).
In my mind, entrepreneurs’ dream outcome with a website depends on its use cases, but could probably be summarized as:
- Establishing a digital presence (and thereby forming trust with their customers)
- Getting leads/sales
- Using it as a tool in their business to improve their…
